In the past several months, rampant excitement about the potential benefits of generative AI technology has increased the technology’s priority status across enterprise organizations worldwide.
According to a recent research report from TechTarget’s Enterprise Strategy Group, “Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns,” 42% of organizations said they are in a generative AI proof of concept if they haven’t already deployed it in production. Our research showed that generative AI ranks higher than cloud in overall strategic business initiatives, which highlights how critical these projects are now.
In other words, the adoption rate for generative AI projects is expected to be massive and unlike anything we’ve seen from enterprise technology. And as a result, there is a high likelihood that your own executive team is currently in a conflicted state: They are excited about the potential productivity benefits of generative AI, but they are concerned about the risks to data privacy.
