The ad experience for consumers on most publishing and retail media websites is not a good one. It’s no surprise then that decision makers are sceptical of retail media networks (RMN), wary of covering their website in ill-served ads that only push users away from their website.
In short, a bad retail media experience is costing businesses dearly.
In this piece of content we explore why retailers must put the customer and user experience at the heart of their RMN strategy and how to identify the right partner to simplify and enhance the RMN experience.
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