Generative AI Archives - B2B Media Agency

Generative AI Benchmark Report

admin — Wed, 30 Oct 2024 16:57:20 +0000

The explosive rise of generative artificial intelligence (GenAI) has left organizations scratching their heads about how to best leverage it. Many feel like they’re in a lose-lose situation: jump in, chase the hype, and risk going down the wrong path; or do nothing and be left behind.

In August 2023, we surveyed hundreds of C-levels, VPs, directors, and senior architects and engineers from Global 2000 firms spanning multiple industries about GenAI’s impact on their organizations.

In this report, we explore:

Where most orgs currently are on their AI journey, and what they’re planning for the future
Obstacles organizations expect to encounter when implementing AI initiatives
Why organizations view modern data fabrics as essential for ensuring AI success

Download the report to see how your organization stacks up, and learn what to look for in a data management solution to best support your AI strategy.

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Accelerate your path to generative AI success

admin — Wed, 30 Oct 2024 13:01:35 +0000

We know from NTT DATA’s own experience with generative AI (GenAI) initiatives that they can be difficult to build and maintain. And because they can also be quite costly, deriving significant net business value is often a major ROI challenge.

How can you design – and accelerate – a GenAI journey that minimizes these ROI challenges?

You need an approach that not only enables you to operate more efficiently, but also opens new pathways to generate revenues, improve customer experiences and gain competitive advantage. Our GenAI Strategy & Roadmap accelerator is designed to fast-track the implementation of GenAI initiatives that are aligned to business goals and engineered to deliver value.

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Navigating the GenAI Revolution

admin — Wed, 30 Oct 2024 12:28:20 +0000

The rise of GenAI-driven organizations

Businesses are increasingly drawn to the possibilities offered by Generative AI (GenAI) for their ventures. Yet, to effectively integrate this technology into their workflows, organizations should first evaluate how GenAI can complement their strategic goals and improve overall business results.

NTT DATA presents an insightful handbook for leveraging the potential of generative AI within your organization.

Key takeaways:

Unravelling GenAI, its components, common misconceptions, and addressing associated hype. Analysis of the urge to implement and associated risks and highlights common blind spots during implementation, particularly in Data Management practices.
Advantages and diverse applications of GenAI and benefits of advocating for the synergistic integration of traditional AI and GenAI to leverage their combined strengths.
We present NTT DATA’s proposed adoption framework, tailored in response to the rise of generative AI and the operational and technical needs of this technology.
Introduction to NTT DATA’s guide to initiate this process, including a maturity assessment with self-reflection inquiries that materializes in an actionable roadmap for organizations to kickstart their GenAI journeys.

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Ethical considerations of Generative AI

admin — Wed, 30 Oct 2024 12:25:20 +0000

Learn about the ethical consequences of Gen AI to ensure it aligns with social values and regulation.

Generative AI (GenAI) is reaching the peak in the hype cycle, and it is also making a transformative impact in our society. It offers numerous applications with highly beneficial effects but potential unintended impacts on individuals must not be overlooked.

It is crucial to address the ethical consequences to ensure that its development and deployment aligns with societal values.

In this whitepaper, you will find:

Analysis of generative AI within the context of the European Union framework. You will find an assessment on how this technology aligns (or doesn’t align) with the Trustworthy AI requirements outlined by the European Commission in 2019.
Review how the AI Act, introduced in 2021, will impact the development of these types of technologies, specially, regarding the update on Generative AI.
The use of technology responsibly is essential, as well as following good practice guides and implementing effective government solutions.

Download the document to learn more.

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A Proactive Approach to Generative AI for Cybersecurity

admin — Tue, 29 Oct 2024 14:29:16 +0000

Unlock the future of cybersecurity with our new white paper, “A Proactive Approach to Generative AI for Cybersecurity.” This essential guide dives into the potential of generative AI to revolutionize threat detection and response, streamline security operations, and enhance staff productivity. As organizations face increasing threats and a critical cybersecurity skills shortage, generative AI emerges as a powerful tool to augment staff capabilities and automate complex processes. Learn how to leverage generative AI for effective threat intelligence analysis, workflow automation, incident response, and proactive threat hunting.

In this white paper, industry experts from the Enterprise Strategy Group offer actionable insights and best practices for integrating generative AI into your security infrastructure. Explore real-world use cases and discover how leading organizations are already benefiting from these advanced technologies. Don’t miss the opportunity to stay ahead of the curve and transform your cybersecurity strategy – download your copy today and embark on a proactive journey towards a more secure digital future.

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Why IT Leaders Should Deploy Generative AI Infrastructure Now

admin — Mon, 28 Oct 2024 18:22:17 +0000

In the past several months, rampant excitement about the potential benefits of generative AI technology has increased the technology’s priority status across enterprise organizations worldwide.

According to a recent research report from TechTarget’s Enterprise Strategy Group, “Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns,” 42% of organizations said they are in a generative AI proof of concept if they haven’t already deployed it in production. Our research showed that generative AI ranks higher than cloud in overall strategic business initiatives, which highlights how critical these projects are now.

In other words, the adoption rate for generative AI projects is expected to be massive and unlike anything we’ve seen from enterprise technology. And as a result, there is a high likelihood that your own executive team is currently in a conflicted state: They are excited about the potential productivity benefits of generative AI, but they are concerned about the risks to data privacy.

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Lessons on Integrating Generative AI Into the Enterprise

admin — Mon, 28 Oct 2024 18:18:19 +0000

As generative AI continues to grow rapidly, many organizations are trying to determine where and how to best integrate the technology into their existing systems. Organizations know they can benefit from using generative AI, but many don’t know where to start, or they fear the associated risks.

At Generative AI World 2023 in Boston, industry experts came together to discuss real-world use cases for generative AI in the enterprise in the hopes of equipping teams with the knowledge to approach this technology from an offensive — rather than a defensive — position.

The consensus among the majority of speakers was that it is still too early to say how enterprise use cases will take shape, but that the time to get started is here.

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IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment

admin — Mon, 28 Oct 2024 18:14:14 +0000

This IDC study evaluates data clean room technologies for any use case. Data clean room technologies help protect the privacy of data and the analyses that data collaborators utilize to gain insight. The promise is that enterprises can share and collaborate on data in a privacy-preserving way that can still provide valuable guidance. This software systematizes and subsumes prior services of data sharing from a practice that relies solely on trust and checking behavior against contracts and agreements to a solution that can facilitate simple and complex arrangements in a privacy-preserving manner technologically.

“Data clean rooms technologies provide important capabilities, not available with the simple exchange of data, that enterprises require to create shared data and insight across a broad set of use cases that previously had to be done either with less data or via a trusted neutral third party,” said Lynne Schneider, research director of Data as a Service and Data Marketplaces at IDC. “In the face of increasing privacy regulation, technological changes, and advances in privacy-preserving computation, these solutions are moving from theory to something that is practical.”

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Building the Future of Advertising and Marketing on a New Bedrock

admin — Mon, 28 Oct 2024 18:07:30 +0000

This is the start of the generative AI revolution in marketing.

By the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will be the result of generative AI. As a point of comparison, only 2% of outbound marketing, one for every fifty messages sent, were penned by generative AI at the close of 2022. As the decade progresses to its close, we can expect this explosive growth to continue, along with automated systems that capture inbound marketing data and custom crafted automated responses in real time.

This revolution will not be limited merely to quick-to-produce ad copy. It will include AI-generated images and design decisions for display and banner ads, search engine optimization and search ads, email marketing campaign structure and content, and even AI-driven interstitial and video ads. It will include more sophisticated content, including short form blog posts and even longer-form thought leadership. It will transform how we think about social listening and social media marketing.

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The top 5 generative AI questions on every executives mind

admin — Mon, 28 Oct 2024 17:56:18 +0000

Discover the business value of generative AI

Generative AI is here, and it’s already transforming businesses across industries—with new use cases, products, and services emerging daily.

Executives and technology leaders are racing to unlock the technology’s potential to improve productivity, customer experiences, personalization, and efficiency. But, for many, the path to realizing these benefits is unclear.

This infographic is designed to help you forge ahead—and start improving business outcomes with generative AI today.

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