This is the start of the generative AI revolution in marketing.
By the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will be the result of generative AI. As a point of comparison, only 2% of outbound marketing, one for every fifty messages sent, were penned by generative AI at the close of 2022. As the decade progresses to its close, we can expect this explosive growth to continue, along with automated systems that capture inbound marketing data and custom crafted automated responses in real time.
This revolution will not be limited merely to quick-to-produce ad copy. It will include AI-generated images and design decisions for display and banner ads, search engine optimization and search ads, email marketing campaign structure and content, and even AI-driven interstitial and video ads. It will include more sophisticated content, including short form blog posts and even longer-form thought leadership. It will transform how we think about social listening and social media marketing.
