The biggest advertising event of the year is being used by DISQO to promote its Brand Lift and Ad Testing tools. DISQO will share information about customer reactions to all of the Big Game commercials through these goods. Discover which companies became MVPs, which ones were successful in terms of messaging and creative appeal, and which ones experienced the biggest brand lift with the help of DISQO’s study.
ISQO is excited to share our third annual data-driven performance analysis of Big Game advertising. With billions spent showcasing brands, marketers need a detailed look at which ads excelled under the bright lights. Adland pundits will inevitably dissect the ads based on subjective criteria, but the ultimate barometer should be what moved consumer sentiment the most – in objective and measurable ways. Our report highlights which ads delivered the most powerful consumer reactions.
DISQO’s customer experience platform, powered by the largest U.S. audience of opted-in consumers sharing zero-party brand experience data, was used to evaluate every Big Game advertisers impact. Our Ad Testing product measured creative impact, and our industry-leading Brand Lift product measured attitudinal lift. We showcase how multiple measurement approaches can independently and collectively uncover valuable insights for advertisers. Today’s marketers leverage multiple measurement techniques to drive creative excellence, and we believe the two DISQO products used in our report reinforce this conclusion.
