Business intelligence (BI) is the process of collecting, analyzing, and presenting data to help businesses make better decisions. For example, business intelligence can look at where there was a drop in consumer engagement, what event led to the change, and how it affected business from that point. Business intelligence can tell you what areas of your business are underperforming and the potential causes, and what areas are exceeding expectations and how to replicate those behaviors to achieve greater success, productivity, and profitability. Business intelligence will also give an accurate report of the actual current health of your business in real time.
BI is related to data analytics and business analytics, though the connotation of BI is that it’s accessible to a bigger group of end users. As some reviewers on PeerSpot note, everyone, not just IT people or data specialists, should be able to use business intelligence software in their daily jobs. As a result, ease of use figures prominently into many user reviews on the site.
